Delhi NCR, with its vibrant blend of over 2.5 million SMEs and multinational giants, epitomizes India’s digital revolution. With an astounding 72% of consumers in the region relying on Google searches to discover brands, businesses face the dual challenge of cutting through the noise and proving marketing ROI. Traditional marketing methods which include think billboards, radio ads and static social posts are losing their sheen. Instead, performance marketing is rising, where every rupee spent is tied to measurable outcomes like clicks, conversions and revenue. At the forefront of this transformation…
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