Overview

Course Description

This comprehensive Digital Marketing course is designed to equip you with the essential tools, strategies, and techniques needed to create successful marketing campaigns in the digital world. Whether you’re a beginner or an experienced marketer, this course will help you understand key digital channels and tools that drive brand visibility, lead generation, and business growth.

What you'll learn

Modules

• • Introduction to Digital Marketing
• • Overview of Digital Marketing Channels
• • Marketing Funnel & Customer Journey
• • Search Engine Optimization (SEO)
• • On-Page and Off-Page SEO
• • Technical SEO & Website Audits
• • Pay-Per-Click Advertising (PPC)
• • Google Ads Basics & Campaign Setup
• • Keyword Research and Ad Copywriting
• • Email Marketing
• • Building and Managing Email Lists
• • Designing Effective Email Campaigns
• • Content Marketing
• • Content Creation & Strategy
• • Blogging and Video Content
• • Analytics & Reporting
• • Google Analytics and Conversion Tracking
• • Final Project: Create a Digital Marketing Strategy for a Brand